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Hit ALT at The Heeren
ALT Flagship Store Opens
07 July 2010
What does Paris Hilton, J.Lo, and Nicholas Wong all have in common? Their latest designs can all be found at the new three store life style concept store, ALT.
Opening this week at The Heeren, ALT is an adventurous one-stop-shop for the hip and trendy urban girl-about-town (read 20-30yo sassy young things). From bling shoes, to bling bags (including Paris and J.Lo's ranges), eye-popping underwear, to a rainbow range of make-up - this store is every young girls dream.
There is nothing a girl could need or want that the guys from BHG Singapore haven't thought of.... From quirky pet accessories, beauty drinks, desk accessories, shoes, bags, office stationery, organic skincare, men's skincare, celebrity fragrances, hair care and the top beauty products from Korea, Japan, Thailand, Hong Kong and China. There is even a 'couples corner' (with restricted 21yo only access) with a few 'pleasurable indulgences'. Yes, they have thought of everything.
If you do pop in, check out Shanghainese label Broadcast with their first store outside China. Broadcast is a relaxed ready-to-wear label which is one of the top 10 ready-to-wear labels in China. With strong yellow and bright orange hues and interesting cuts we think it will be a hit. We were also thrilled to find SATURDAY by Nicholas, a casual range by local designers Nicholas Wong and Daniel Loh stocked at ALT.
The vast beauty range has a focus on organics and makeup. Don't miss BSC Panadda, a leading brand in Thailand also debuting here. Created by Miss Thailand 2000, Panadda is famous for its range of false eye lashes (with over 16 different styles!) The organic range of products is also noteworthy. Proving green is sexy, Australian organic NVEY Eco has a gamut of textures, colours and finishes perfect for the young bright-eyed environmentalist. And Korean mineral range Ekanava has an impressive range of colours for a mineral base.
ALT is an interesting concept, which has its young Singaporean women targeted to the tee. If Paris and J.Lo only had 20 minutes on Orchard, I am sure ALT would be their only stop.
ALT opened Thursday 8 July 2010 at The Heeren, Orchard Road.
Hit ALT at The Heere | 07 Jul 2010 at 08:01 PM
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