Thursday, 20 Jan 2011
Dry Shampoo: Had its moment. But in the end you just couldn’t get around the basic need to use water to get that squeaky clean feeling.
The latest thing to forgo in the hair-washing industry? Suds. All that sulphate and detergent is incredibly drying and irritating. But how do you get clean hair without the froth?
That’s the challenge the experts at L’Oréal Paris have set their attention to – and the results? The new L’Oreal Paris Hair Expertise Range. Flown in direct from the USA, this new product range is hitting our shelves this January – a first in Asia.
L’Oréal Paris Hair Expertise is a new, first-to-mass semi-professional range of hair care that provides superior quality, 100% vegan and 100% sulfate-free products at affordable prices. And it delivers that lovely lather experience with a beautiful aromatic scent without harsh sulfates. Tick, tick, tick!
We tried the EverPure (designed for those that colour their hair) and we were impressed with the experience and the results. It doesn’t have the sting and smell of a chemically charged product. Instead it has a botanical scent, hard to put a finger on, but we are told it is packed with Rosemary, Juniper and Mint, which is easy to believe.
And the results? We were absolutely impressed. We also noticed a lovely radiant shine. It’s a winner. The range also includes a mask and leave-in conditioner – which will only help with the results.
This range designed for those with dry brittle hair – so we passed to our ginger goldilocks who is always complaining about her dry frizzy hair. Goldilocks loved the Overnight Hair Repair Treatment. Sceptical at first, she put it in after using the range to wash her hair, and went to bed with what seemed like oily hair. But the next day she was more than impressed her soft, rich hair – which had no oily residue.
But don’t take our word for it – give it a go. The range is priced from $14.90-$21.90 so it is excellent value for this salon-quality range.
The results? You and your locks will be head of the class!
Available at selected Watsons, Guardian, Sasa, Robinsons & OG Orchard Point stores. See the L’Oréal Paris Facebook page for more details.