Major Minor Style

Get dressed with Minor Avenue

Monday, 29 Oct 2012

Great clothes, free delivery, and hassle-free payment?

If Minor Avenue made things in our size let’s just say our chronic shopping habit would be a lot worse.

This stylish e-boutique stocks eight different brands – mostly Scandinavian – for both boys and girls in a bevy of styles. There’s the edgy Cheap Monday and the party-ready Livly, but the common thread?

Well-made, affordable, and beautiful clothes that your kids will actually want to wear (and keep on).

Click through the slideshow to check out the current range that Minor Avenue stocks, and shop Minor Avenue online.

Mini Rodini

With a focus on quality and sustainability, Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands. Created by Swedish illustrator Cassandra Rhodin, Mini Rodini allows kids to express their creativity and humour … while getting parents equally chuffed.

Livly

Perfect for the kid who loves dressing up, Swedish label Livly is both functional and playful – and the kids will be happy to know the cuts are perfect for maximum swirling impact.

Gardner and the Gang

Taking their cue from kids, Gardner and the Gang is a limited edition production fashioned to be cute with a hint of attitude. Everything is 100% cotton silkscreen printed, and produced in Singapore itself.

The Brand

Ok, one point of contention: where was this when we were kids? The Brand is all about letting kids get the good stuff (i.e. the “grown-up” stuff) while still retaining that youthful playness.

Popupshop

For timeless organic basics, look to Popupshop. These guys utilize sustainable, quality fabrics to create comfy staples that are easy to mix and match. They also focus on keeping their prices affordable for consumers while ensuring a fair pay practice for the people involved in its production.

Cheap Monday

If you’re a fan of Cheap Monday’s affordable denim for adults, don’t let the littlies miss out. Cheap Monday delivers the same amount of sass and attitude to the young ‘uns with their signature skull logo tops and ever-reliable denim. Matching family outfits? Cheap Monday might give us a good reason to.

Soft Gallery

We’re always down with buying and doing good. With Soft Gallery, you’ll be supporting Danish Indian Childcare as well as local and international artists whom the label works with to create their unieuq line of clothing.

Mina Shoes

Parents, if you’re looking for kids shoes that won’t fall apart and are actually something you’d want your well-heeled littlie to wear, this is it. Linda Gullberg, founder of Mina Shoes, worked with some of the world’s leading footwear brands before launching Mina Shoes, the perfect bridge between form and function.