What:
Named after renowned and distinct shopping streets in three of the world's top fashion capitals - London's posh street lined with upscale boutiques and restaurants (Sloane), a long stretch of specialty boutiques and prestigious department stores in Sydney (Elizabeth), and Los Angeles's haven for stylish finds and celebrity sightings (Robertson) - SER focuses on offering an eclectic mix of stylish international merchandise to the discerning shopper in a luxurious environment.
The brainchild of founder Artika Sulaiman and her co-conspirators in fashion forwardness, Grace Clapham and Kathy Lee, SER was borne of Sulaiman's passion to travel the world and gift her family and loved ones unique treasures from around the globe. Having lived on 3 continents and scoured the world market for clothing as gifts to style her friends, Sulaiman quickly found her wardrobe becoming the official pit-stop for many a friends' events, dates, and girls' nights out.
Realizing a fashion merchandising concept in the making, she roped in former classmates from college and university, Grace Clapham and Kathy Lee respectively, to create SER, offering Singaporean consumers a new way to shop the world!
Where:
website
Categories Fashion Services, Shopping, Singapore
Tags: Elizabeth, event, Robertson, secret shop singapore, secret shopping events, shop, Sloane, Sloane Elizabeth Robertson, spree
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